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The calligraphy of the scroll is indeed very nice, and it’s worth visiting the link just for that. (Su, the co-founder, studied Chinese literature in university.)

For JinXuan, Justfont is attempting to apply the feel of the Latin typeface Optima-which blends the simplicity of sans-serif fonts with the extravagance of serif ones-to the writing style they found on an ancient scroll. Īfter deciding whether to go in a Heiti or a Mingti direction, designers hone the typeface design further by looking for inspiration from sources as wide-ranging as calligraphy, ancient lettering, and other Chinese and Latin fonts. Mingti is similar to serif, with extra embellishment at the end of strokes that give it a more bookish feel. Heiti is a bit like sans-serif: clean, straight lines without extra ornamentation at the ends, common on the web. Chinese has two main styles, called Mingti and Heiti, akin to the serif and sans-serif of Latin. Nikhil Sonnad takes a look at “ The long, incredibly tortuous, and fascinating process of creating a Chinese font” over at Quartz it presumes you don’t know the first thing about Chinese writing, but if you skim past the historical boilerplate you get some interesting stuff:Īs with Latin fonts, a crucial initial decision is to determine which font “style” to use.

Chinese script font styles